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Last Updated on October 12, 2022
Welcome to our new Soulpreneur 411 series — where I answer your questions about building a business that serves your whole life. Today I’m offering tips on email marketing to your list after you’ve been radio silent for a while.
Table of Contents
This week’s question comes from Stacy Karen at NoFussNatural.com.
She wants to know: Do you have any tips on emailing my list after I’ve been MIA for a really long time? Do you think it’s better to just jump straight back into it, or build back up slowly?
Whether this question reflects your exact situation or not, I think the reason for this question is super common.
What I mean by this is that I think sometimes we all (me as much as anybody else) have a tendency to overthink things in our business. We can overthink, overanalyze, or put too much importance on something that at the end of the day probably isn’t going to make a big difference.
The good news is that there really is no right or wrong answer to this question. Because ultimately, I think you should just do what feels right to you to do.
Here are some questions you can ask to help you come up with an answer:
When it comes to being consistent, it’s not so much the frequency that matters, but rather that you pick something that you can keep up with. If you can keep up with two emails a week, do two emails a week. If you can only do one email a week or one email a month, do that.
Another important consideration is just thinking about also what your goals are.
What are these emails accomplishing? Why are you sending out these emails? Is there something in particular you’re launching? Or that you’re trying to get people to do? What’s the call to action? What’s the desired outcome here? What is the result that you want these emails to lead to?
I think that also might help in terms of figuring out what frequency would be best.
If you’ve ever had a lot of time lapse (for whatever reason) in your email marketing, you probably discovered during this time away from your business that it would have been great if you had some automated systems in place so that your list could have been getting emails even if you were not working.
This leads to one of my biggest tips on email marketing: it’s a great idea to set up some type of automated email sequence or auto responder series or evergreen funnel-type email sequence, so that your list can be frequently hearing from you.
You don’t have to be showing up every single day to do it.
We teach a lot of these different strategies inside the Incubator. And if you want to learn more about them, the best place to start is to go to katekordsmeier.com/apply to learn more.
There’s a second part to this question that I think is important to address, as well. And that’s: Do we directly mention the absence?
What I find is that transparency is the best thing here, saying up front, Hey, you haven’t heard from me for a while.
If you feel comfortable, sharing why you’ve been gone can be really important for connection and respect and community. So maybe you want to transparently and vulnerably share why you’ve been away, and then share that you are back, and this is what they can expect moving forward.
You might want to set your expectations that some people are going to unsubscribe because they forgot why they came. And they don’t really remember who you even are. And so they’re just trying to clean out their Inbox. It’s not personal. But it might be something that happens. So just set your expectations for that.
Aside from that, people are going to respond however they’re going to respond. We can’t predict or control their response, we can only control what we do.
So again, that comes back to: what is the result you’re trying to accomplish? After you send an email or two, you can say, Hey, I’ve been out of the game, here’s why. Here’s what’s going to come next.
And then? Just get back into whatever schedule works for you.
Thanks so much for joining me this week. Have some feedback you’d like to share? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.
Also, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
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The Success With Soul Incubator is a perfect, balanced blend of course, coaching, and mastermind. We cover setting up the right systems, designing a workflow that works with your natural cycles, embracing feminine energy in your business, evergreen and affiliate marketing, how to create the best content, and so much more. Plus, you get in-depth instruction and tips on email marketing.
Creating an online offering can be a fast way to draw people to your blog content and boost your monthly income. If you’re looking for help developing or refining your own course or product, identifying your content pillars, and tips on email marketing for your product, our Launch It With Soul mini-course is the perfect fit.
Kate Kordsmeier 0:04
Welcome, welcome, welcome. We are back with the Success with Soul podcast. I'm your host, Kate Kordsmeier. And we are officially in season two of the show now. And I'm excited because we're doing something a little different. We've just released a brand new series called solopreneur 411, where entrepreneurs just like you can send in questions if you want some personalized laser coaching. And I will answer each week. So if you want to leave me a message and be featured on the show and get some free coaching for yourself, which is usually only available inside the incubator, head on over to Katekordsmeier.com/Ask, and you can be featured and get coached as well. So with that, let's dive into today's question.
Hi, Kate, This is Stacy from nofussnatural.com. And thanks so much for the opportunity to ask you a question. I wanted to get your opinion on emailing my list after I've been MIA for a really long time. I've been out of my business for quite a few months due to some very personal circumstances. And I'd love to get back into it. But I feel really uncertain about how to approach emailing my list again after they haven't heard from me for so long. So what are your thoughts on that? I really love to email them twice a week. But I feel like that's kind of overkill after they haven't heard from me in such a long time. So do you think it's better to just jump straight back into it or build back up slowly? So email them with less frequency, maybe like once a week or something like that, and gradually build up? I look forward to hearing what you think about that. Thanks, Kate.
Kate Kordsmeier 1:45
Hey, Stacy, thanks so much for a great question. I am loving this 411 series. And I think your question is one that maybe isn't necessarily a super common question in itself. But I think the reason you're asking the question in the first place is super common. And what I mean by that is that I think sometimes we all me as much as anybody else, have a tendency to overthink things in our business. And so I think there's a little bit of overthinking over analyzing or putting too much importance on something that at the end of the day probably isn't going to make a big difference. Either way, like there really is no right or wrong answer to this question. So I hope that helps a little bit just in framing, like what you should do, because ultimately, I think you should just do what feels right to you to do. What is the frequency of emailing that you can now keep up with with this new schedule? Are you back in action and full time at it again? Or are you still you know, dealing with some things in your personal life? Or have another job? What's the consistency that you can keep up with? So that would be my first question, because I think when it comes to being consistent, it's not so much the frequency that matters, it's just that you pick something that you can keep up with. So if you can keep up with two emails a week, great, let's do two emails a week. If you can only do one email a week or one email a month, let's do that. But I think just start somewhere and think about also what your goals are. What are these emails accomplishing? Why are you sending out these emails? Is there something in particular you're launching? Or you're trying to get people to do? What's the call to action? What's the desired outcome here? What is the result that you want these emails to lead to? I think that also might help in terms of figuring out what frequency would be best. The other thing that came up for me is, I think that you probably discovered during this time away from your business that it would have been great if you had some automated systems in place so that your list could have been getting emails even if you were not working. So I would recommend setting up some type of automated email sequence or auto responder series or evergreen funnel type email sequence, so that your list can be frequently hearing from you. And you don't have to be showing up every single day to do it. So we teach a lot of these different strategies inside the incubator. And if you want to learn more about them, the best place to start is to go to Kate kordsmeier.com/apply to learn more. Now, the last part of your question, Stacey that I think is is a good one too, is like how's your audience going to respond to you kind of going am I for a little bit and then coming back. And so what I find is that transparency is the best thing here. If you can just be transparent and authentic with your audience and tell them hey, you haven't heard from me for a while. If you feel comfortable sharing why that is you might want to share their vulnerability is really important for connection and respect and community. So maybe you want to transparently and vulnerably share why you've been away and then share that you are back and this is what they can expect moving forward. Now, I think you might want to set your expectations that some people are going to unsubscribe because they forgot why they came. And then they don't really remember who you even are. And so they're just trying to clean out their inbox. It's not personal. But it might be something that happens. So just set your expectations for that. Aside from that, people are going to respond however, they're going to respond, we can't predict or control their response, we can only control what we do. So I think that again, kind of comes back to what is the result you're trying to accomplish? And so after you send an email or two, that sort of like, Hey, I've been out of the game, here's why. Here's what's going to come next. Just get back into whatever schedule works for you. So I hope that was helpful, Stacy. I always love hearing from you. And I'll see the rest of y'all back here next week.
All right. Thanks for tuning in y'all. If you liked this episode, and want to get coached by me and my amazing team, then come join us inside the Success with Soul incubator where we have live q&a coaching calls every single week. Plus, you can even submit your work for feedback every week to That's right, you literally can submit everything you're working on and get personalized laser coaching feedback on your actual work every single week. I don't know many programs offering this and it is one of my favorite features. And I think our students would agree. In addition to our self paced curriculum, we have frequent live trainings with leading industry experts on topics like leadership and Enneagram and metrics and finance and SEO and funnels. And because your business won't thrive if you aren't thriving. We also do monthly soul sessions with spiritual healers and wellness pros to ensure you get that self care in. So if you're ready to transform your business in life and holistic, sustainable and soulful way, head on over to Kate kordsmeier.com/apply To see if we're a good fit to work together. We're accepting businesses of all sighs including those that are just dreams in your head and those who are making all the money but feeling totally empty and depleted by the process. Here's what one of our clients Molly Cahill from holistic marketing hub had to say about it.
Molly Cahill 7:19
I had my first $10,000 month and now I'm having consistent $18,000 months. Thanks to Kate in the strategies I learned inside the Success with Soul incubator. It is by far the best money I've ever invested into my business it has paid off for sure not to mention the time that it saved me being able to just copy paste import Kate's funnel. And I love that you get a lot of one on one time with Kate on the weekly group calls and that you get direct feedback and direct critiques on your specific questions that are unique to your business. And also love that she doesn't give you this one size fits all business in a box approach. She recognizes and appreciates that every business is unique. And she helps you walk through those unique challenges for your specific business. And on top of that, I love that she's just a real human who walks the talk. So highly recommend Success with Soul incubator. Thank you so much Kate.
Kate Kordsmeier 8:17
So if you want results in transformation like Molly, come join us inside this intimate mastermind style program at Kate kordsmeier.com/apply. And remember if you want to be featured on the podcast to get coached in the solopreneur 411 series. You can leave your voicemail over at Kate kordsmeier.com/ask and be featured on the show. We'll see you next week.
Transcribed by https://otter.ai
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We are an LGBTQIA-affirming, interfaith-oriented, diverse organization. We are committed to social and environmental justice, including civil rights, dismantling systems of oppression like the Patriarchy, White Supremacy and Diet Culture. We believe Black Lives Matter.