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Last Updated on September 30, 2022
Welcome back to Root + Revel’s traffic + income reports! You might remember back in January 2018 we published our very first income report–it was actually for the entire year of 2017 (hint: I earned over $75,000 blogging in my second year!).
It’s hard to believe it’s already been a year since I first hit publish on that post, and even more amazing that my income went from $6,500 in my first year of blogging to over $75,000 in my second year and most recently to $150,000 in my third year!
That’s right–in 2018, I earned $150,000 from my blog. Even crazier? I took 4 months off (September through December) after I had my first baby as maternity leave. And because of the systems I set up prior, I was able to earn $58,000 while on maternity leave.
Seriously! I worked less than 10 hours a month (mostly just staying on top of emails), but the money just kept coming in. It’s a miracle, a dream come true, a testament to the fact that hard work and planning and strategic hustle pay off!
I know this might seem a little crazy to you, but let me explain.
P.S. If this isn’t your first rodeo and you’ve been following allowing with these income reports for a while, you can skip to the next section titled Total Income.
And they’ve inspired me so much, not only to know what’s possible in the world of blogging as a business, but also with their incredible ideas and generosity in sharing their mistakes and successes along the way.
And now, I want to return the favor. I feel like I’m at a point with Root + Revel where I have something valuable to share about making money online, something that I hope will help you learn how to make money doing something you love, something that lights you up every day and makes you excited to get to work, something you’re passionate about, something that impacts others for the better, something you can do from your couch in your jammies or on a beach in the Caribbean or at a desk in a co-working space at whatever dang time you please because YOU’RE YOUR OWN BOSS.
Please know, the goal of these income reports is not to brag or show off or pat myself on the back (though it’s always a good idea to celebrate your own successes, too!). Rather, my goal with these income reports is three-fold:
I’ve been self-employed for nearly a decade at this point, but since I began blogging full-time in January of 2017, my life has exponentially improved.
I’m finally writing the stories that I want to tell, I’m finally helping others to live happier, healthier and more fulfilling lives, and I’m doing it ALL on my own terms.
I’m so proud and happy to report that life is so much better now that I’m truly my own boss and a full-time blogger. I look forward to each and every day–I wake up excited to work, I’m always learning something new and I love the challenge of running your own business, constantly coming up with new ways to monetize and help people, simultaneously.
Alright, enough talk. Let’s take a look at the numbers for Q4 2018… (remember, my last income report was in August as my baby boy was born in September–I took September through December off, so Q4 plus one month)
Whew! I know that’s a lot to take in. One of the things I hope people will takeaway from these reports is just how much work, energy, thought and heart goes into running a blog. It’s not just as simple as slapping up a few words and an iphone photo and pressing publish.
Before we get into the details, I also wanted to share my traffic totals for Maternity Leave (September through December, Q4-ish).
Note: This screenshot comes from my dashboard in ConvertKit.
Note: RPM stands for Revenue Per Mille, or the revenue earned per 1,000 pageviews. When you look at RPM, you put the focus on optimizing your revenue as efficiently as possible, rather than just getting the most people to your site. For example, a site with 100,000 pageviews and a $1 RPM makes $100, while a site with 20,000 pageviews and a $10 RPM makes $200. This is good news because it means you don’t have to have TONS of traffic to make a great income. In fact, when you niche down and focus on providing as much value as possible to your current audience, you earn more money.
Hourly Rate: This one is a bit hard to calculate since I was technically not working as I was on maternity leave. But I did keep up with emails, more or less, and check in with my assistant Sarah, so I’d estimate I worked about 10 hours per month. That would mean, I worked on the blog for a total of 40 hours in Q4-ish (September through December). With a gross income of $57,964.58, that means I earned roughly $1,450 per hour. WHAT?! How crazy is that???
If you look at my net income instead, my hourly rate drops to about $850/hour, which is still WAYYYY above my goal of $100 per hour. This is super exciting–it took a lot of planning and working ahead and hustling before maternity leave to make this happen, but it feels BEYOND AMAZING to know that I was able to step away from my business for 4 months and still make great money. Honestly, I’m in shock!
What I Focused on in Q4/Maternity Leave
Running a blog is a TON of work and each month I feel like I could fill an entire notebook with “what I focused on” details. But for everyone’s sanity’s sake, I’m going to keep this list simple and straightforward, which is fairly easy to do considering I technically was on maternity leave during this time.
So what I focused on mostly consisted of snuggling with my new baby and trying to soak up and enjoy every single precious moment I had with him. Some days, it was easy. I mean, he is THE CUTEST baby in the whole entire world #imnotbiased
Other days, I’d see important emails come into my inbox, or my assistant would have a pressing question and couldn’t do her job until I answered it, or (if I’m being totally honest), I’d just get bored. Newborns sleep…A LOT.
And I’d feel like working, so I’d think to myself, “what’s the harm? I should just do it!” And sometimes I did give in to that urge. But mostly I tried to remind myself that this was one of the most fleeting, important times of my life–never again would I have just one baby to care for, my first child to spend uninterrupted, quality time with, without other kids or distractions, my very first maternity leave and the only one where it would be just the two of us.
I knew I would never look back on it and wish I had spent less time with my baby and more time working.
So I really tried to prioritize and only do those tasks that were absolutely necessary and/or soul satisfying.
How was I able to take this much time off and still make great money? Well if you’ve been following along then you’ll remember that I spent most of the year writing content in advance, preparing to take this time off and Sarah and I had to super hustle, especially in Q3 in order to make this happen.
We scheduled tons of blog posts, email copy and social media posts in advance. We updated and republished seasonal recipes to keep the blog looking fresh. And Sarah was still working part-time while I was off, so anything that came up during this time, she basically handled. My angel!
Goals for 2019
I officially came back to work the first week of January and I have to say, though there have been some overwhelming moments as I’m getting caught up, I’m coming back newly energized, motivated and so excited for everything 2019 has in store.
I spent the first week back reflecting on 2018, what worked, what didn’t, where I want to improve and have come up with a simple list of goals for 2019:
Featured Question: Each month, I feature one question from a reader. Here’s the question from last month:
Thank you for another fascinating income report! I’m curious to know what you are doing for Pinterest promotion now that Boardbooster has gone under. Did you switch to Tailwind? Do you have an admin help? I love my Pinterest traffic and am always looking for ways to grow it – but it takes quite a bit of time and effort!
Great question! The loss of Board Booster was such a bummer, especially as we had just spent many hours crafting our strategy there. And I loved the looping feature where you could “set it and forget it”, rather than having to spend time every month pinning new pins.
BUT then Tailwind announced their Smart Loop feature, and I think this could be a great replacement. To be honest, we haven’t spent enough time honing our Pinterest strategy, but I plan to make that a focus in 2019 (will help us achieve the goal of growing traffic from above) and am looking for some courses and/or management companies who could help us.
If anyone knows of any, please share in the comments below!
Likewise, for next month, please leave a comment below if you have a question that you would like me to answer.
Please know, I am keenly aware that I have the flexibility, freedom and finances to work on this blog as my full-time job because of YOU–dear reader, sharer, Pinner, commenter, Liker, customer or silent follower of Root + Revel. Your support and participation in the R+R community reaches beyond just this website. This month, I donated $500 to Real School Gardens (now Out Teach) in your name.
This amazing organization helps kids get healthier by developing in-school nutrition curriculums and building school gardens. By combining academics with experiential outdoor learning, Real School Gardens has shown to increase standardized test scores by 12-15%, and increase teacher effectiveness and job satisfaction by a whopping 50%!
I am so incredibly grateful for you! Thanks for showing up! 🙂
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We are an LGBTQIA-affirming, interfaith-oriented, diverse organization. We are committed to social and environmental justice, including civil rights, dismantling systems of oppression like the Patriarchy, White Supremacy and Diet Culture. We believe Black Lives Matter.