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Last Updated on September 30, 2022
Welcome back to Root + Revel’s monthly traffic + income reports! You might remember back in January we published an annual income report for 2017 (hint: I earned over $75,000 blogging in my second year!).
But, as promised, moving forward I’m going to be sharing monthly reports so we can dive deeper into the every day of running a blogging business.
I know this might seem a little crazy to you, but let me explain.
P.S. If this isn’t your first rodeo and you’ve been following along with these income reports for a while, you can skip to the next section titled Total Income.
And they’ve inspired me so much, not only to know what’s possible in the world of blogging as a business, but also with their incredible ideas and generosity in sharing their mistakes and successes along the way.
And now, I want to return the favor. I feel like I’m at a point with Root + Revel where I have something valuable to share about making money online, something that I hope will help you learn how to make money doing something you love, something that lights you up every day and makes you excited to get to work, something you’re passionate about, something that impacts others for the better, something you can do from your couch in your jammies or on a beach in the Caribbean or at a desk in a co-working space at whatever dang time you please because YOU’RE YOUR OWN BOSS.
Please know, the goal of these income reports is not to brag or show off or pat myself on the back (though it’s always a good idea to celebrate your own successes, too!). Rather, my goal with these income reports is three-fold:
I’ve been self-employed for nearly a decade at this point, but since I began blogging full-time in January of 2017, my life has exponentially improved.
I’m finally writing the stories that I want to tell, I’m finally helping others to live happier, healthier and more fulfilling lives, and I’m doing it ALL on my own terms.
I’m so proud and happy to report that life is so much better now that I’m truly my own boss and a full-time blogger. I look forward to each and every day–I wake up excited to work, I’m always learning something new and I love the challenge of running your own business, constantly coming up with new ways to monetize and help people, simultaneously.
Alright, enough talk. Let’s take a look at the numbers for January 2019…
Whew! I know that’s a lot to take in. One of the things I hope people will take away from these reports is just how much work, energy, thought and heart goes into running a blog. It’s not just as simple as slapping up a few words and an iPhone photo and pressing publish.
Before we get into the details, I also wanted to share my traffic totals for August.
Note: This screenshot comes from my dashboard in ConvertKit.
Note: RPM stands for Revenue Per Mille, or the revenue earned per 1,000 pageviews. When you look at RPM, you put the focus on optimizing your revenue as efficiently as possible, rather than just getting the most people to your site. For example, a site with 100,000 pageviews and a $1 RPM makes $100, while a site with 20,000 pageviews and a $10 RPM makes $200. This is good news because it means you don’t have to have TONS of traffic to make a great income. In fact, when you niche down and focus on providing as much value as possible to your current audience, you earn more money.
Running a blog is a TON of work and each month I feel like I could fill an entire notebook with “what I focused on” details. But for everyone’s sanity’s sake, I’m going to focus on the three main things I worked on this month:
Goals for February 2019
I’m going to keep this one short and sweet as my goals are to continue getting ahead on our editorial calendar and grow my Beautycounter business.
But there are 2 other quick things I want to talk about here:
Featured Question: Every month, I feature one question from a reader in each monthly income report. Here’s the question from last month:
Thank you Kate for being so transparent. You are such an inspiration to us working moms who would love to work for ourselves and spend more precious time with our families. I would love to hear more about beautycounter and possibly become a consultant. Their story resonates with me as I’ve been searching for cleaner beauty products.
Ah, yay! I am so glad you’re feeling inspired by Beautycounter, too! It truly is an amazing company. So let me answer your questions and tell you a bit more about why I’m involved:
Ugh, yeah right… you might be thinking…Isn’t it just another MLM, aka a pyramid scheme?
NO! Now, let me preface this by saying I’m not normally a fan of MLM’s–I feel like I’m constantly getting hit up by consultants trying to sell me stuff and the products are usually cheesy, expensive and ineffective. But Beautycounter is different.
First of all, it’s a direct-retail brand, which means anyone can buy their products, even without using a consultant (just like at Sephora). While they do use Independent Consultants, like me, their products are available where you shop: e-commerce, traditional retail partnerships (like with Goop), and promotional opportunities with other brands (they’re often in beauty box subscriptions, for example!).
But more importantly, I didn’t come to this decision lightly–there’s a reason Beautycouner is the only MLM-style biz I’ve ever even considered joining, even though the money is supposedly great from brands like Arbonne or Rodan + Fields. I just could never feel good about promoting toxic brands like that. Beautycounter, on the other hand, puts health and people over profits.
As a consultant, you are not required to keep an inventory or spend any of your own personal money each month, or really do much of anything. It’s truly on your terms, even if that means you just to buy yourself products at a 25% discount and never tell another soul about it.
The only requirement is that you sell $1,200 every six months, including your own personal orders. If you don’t, you’re not out any money or investment, you are just simply downgraded to a Band of Beauty member.
For next month, please leave a comment below if you have a question that you would like me to answer.
Please know, I am keenly aware that I have the flexibility, freedom and finances to work on this blog as my full-time job because of YOU–dear reader, sharer, Pinner, commenter, Liker, customer or silent follower of Root + Revel. Your support and participation in the R+R community reaches beyond just this website.
This month, I donated to Nicholas House in your name. When I learned that many of the women that come to this homeless shelter are fleeing domestic abuse with their children, my heart just broke for them. And I just love their mission–they help families make the transition from homelessness to self-sufficiency in a structured but home-like environment that requires they earn a living wage, maintain the physical, mental and social health of parents and children, and maintain safe and stable housing. They’re also highly rated on CharityNavigator for their accountability, transparency, and performance.
I am so incredibly grateful for you. Thanks for showing up! 🙂
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