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Last Updated on September 13, 2022
Social selling is a marketing strategy where you utilize personal connections and genuine conversations in the DMs on social media to convert leads into sales. Learn how to use this strategy to skyrocket your revenue!
Struggling with lead generation and sales for your programs, courses, or services?
Social selling is where it’s at!
Social selling is selling your programs, courses, or services over social media, primarily in the Direct Messages (DMs). Instead of the traditional sales call model, it’s having conversations that convert right in the DMs on any social media platform.
DMs are efficient for getting clients because it gives you a more direct and uncomplicated avenue for communication, where you can provide value, personally connect, and authentically serve your prospective clients, warming them up into a sale. Social selling benefits include an increased number of leads, improved conversion rate, and shorter sales cycles–yes please! In fact, a recent social selling study of more than 45,000 sales reps and 200 companies found that:
Convinced yet? Get ready to learn how to use this powerful strategy in your online business!
My guest today, Lattice Hudson, is a business coach, leadership mentor, and social sales expert. Lattice is on a mission to help women make more money, increase their impact all while living a life that they love since “a woman with wealth, is a woman with power”.
Lattice specializes in helping online coaches scale past that coveted six-figure mark by leveraging high ticket evergreen group coaching offers. In her free time, she enjoys relaxing on the beach, dancing to the latest TikTok trend, and investing in digital real estate online!
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Social selling is when sales people use social media to find and engage with new prospects. Sales people use social media to provide value to prospects by answering open-ended questions, responding to comments, and sharing content throughout the buying process until a prospect is ready to buy. While the old sales model used to be about cold calling, sales demos and qualifying leads, the new social selling sales paradigm instead uses social media networks to reach new prospects, educates them on how your company can help them grow their business, and nurtures them through content.
The key is building genuine connections and having conversations with real people. It’s more than just sharing content and hoping for the leads to pour in. You want to actually have authentic conversations that serve people and show them how you can help them reach their goals.
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.
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COPYRIGHT © 2022 • KATE KORDSMEIER
We are an LGBTQIA-affirming, interfaith-oriented, diverse organization. We are committed to social and environmental justice, including civil rights, dismantling systems of oppression like the Patriarchy, White Supremacy and Diet Culture. We believe Black Lives Matter.
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