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Last Updated on November 9, 2022
Welcome back to Root + Revel’s monthly traffic + income reports! You might remember back in January we published an annual income report for 2017 (hint: I earned over $75,000 blogging in my second year!).
But, as promised, moving forward I’m going to be sharing monthly reports so we can dive deeper into the every day of running a blogging business.
I know this might seem a little crazy to you, but let me explain.
P.S. If this isn’t your first rodeo and you’ve been following allowing with these income reports for a while, you can skip to the next section titled Total Income.
For years, I’ve been reading the income reports of many successful bloggers, like Pinch of Yum, Making Sense of Cents, Smart Passive Income and Show Me the Yummy.
And they’ve inspired me so much, not only to know what’s possible in the world of blogging as a business, but also with their incredible ideas and generosity in sharing their mistakes and successes along the way.
And now, I want to return the favor. I feel like I’m at a point with Root + Revel where I have something valuable to share about making money online, something that I hope will help you learn how to make money doing something you love, something that lights you up every day and makes you excited to get to work, something you’re passionate about, something that impacts others for the better, something you can do from your couch in your jammies or on a beach in the Caribbean or at a desk in a co-working space at whatever dang time you please because YOU’RE YOUR OWN BOSS.
Please know, the goal of these income reports is not to brag or show off or pat myself on the back (though it’s always a good idea to celebrate your own successes, too!). Rather, my goal with these income reports is three-fold:
I’ve been self-employed for nearly a decade at this point, but since I began blogging full-time in January of 2017, my life has exponentially improved.
I’m finally writing the stories that I want to tell, I’m finally helping others to live happier, healthier and more fulfilling lives, and I’m doing it ALL on my own terms.
I’m so proud and happy to report that life is so much better now that I’m truly my own boss and a full-time blogger. I look forward to each and every day–I wake up excited to work, I’m always learning something new and I love the challenge of running your own business, constantly coming up with new ways to monetize and help people, simultaneously.
Alright, enough talk. Let’s take a look at the numbers for June 2018…
Whew! I know that’s a lot to take in. One of the things I hope people will takeaway from these reports is just how much work, energy, thought and heart goes into running a blog. It’s not just as simple as slapping up a few words and an iphone photo and pressing publish.
Before we get into the details, I also wanted to share my traffic totals for June.
Note: This screenshot comes from my dashboard in ConvertKit.
Note: RPM stands for Revenue Per Mille, or the revenue earned per 1,000 pageviews. When you look at RPM, you put the focus on optimizing your revenue as efficiently as possible, rather than just getting the most people to your site. For example, a site with 100,000 pageviews and a $1 RPM makes $100, while a site with 20,000 pageviews and a $10 RPM makes $200. This is good news because it means you don’t have to have TONS of traffic to make a great income. In fact, when you niche down and focus on providing as much value as possible to your current audience, you earn more money.
Hourly Rate: I worked on the blog for a total of 60 hours in June (that’s right…the 4-hour Work Week is a real thing). With a gross income of $13,560.73, that means I earned roughly $210 per hour. And that’s counting 20 hours of travel for a work trip with Sprouts. Not too shabby!
If you look at my net income instead, my hourly rate drops to about $104/hour, which is still above my goal of $100 per hour. This is my second month of meeting that goal, which is really exciting!
I use Toggl and RescueTime to track my time.
What I Focused on This Month
Running a blog is a TON of work and each month I feel like I could fill an entire notebook with “what I focused on” details. But for everyone’s sanity’s sake, I’m going to focus on the two main things I worked on this month:
Goals for July 2018
We’re officially less than 3 months away from Baby K’s arrival and I’ll be honest–I’m definitely feeling the pressure to get my act together so I can take an actual maternity leave.
That includes getting ahead on emails and blog posts, getting my business manager set up for success so that she can continue doing her thing and kicking ass while I snuggle with my little man and (hopefully!), FINALLY launching my course to add another passive income stream to my arsenal.
I’m meeting with a course designer next week to lay out the blueprint and content plan for the course, which is going to be all about making money with your blog, and I’m really excited to finally get this thing going.
Wanna help? Fill out this survey so I can make sure the course answers all of your questions and provides the exact kind of roadmap you’ll need to achieve your own success.
Featured Question: Every month, I feature one question from a reader in each monthly income report. Here’s the question from last month:
That’s just awesome and truly inspiring. I can’t wait to be there eventually. I’m a nurse who’s recently decided to blog too, on what passionates me the most: health…
I really like the flow of your website: I truly think it is important to have an appealing site so that, when people actually reach it, they won’t be turned off by its complexity.
As a new blogger, what would you recommend for me to have a better website flow?
Also, do you have a resource available to increase one’s website traffic?
And last question: how do you go about setting realistic and achievable goals on a monthly basis, especially when you started and had little to no income from your blog?
Thank you for your time and for sharing this income report with us!
Thank you so much–you’ve got a lot of great questions! Here are my answers:
The biggest difference between a blog that’s growing and thriving, and a blog that isn’t, is one perfect infinity…What one percent infinity really means, is improving just a little bit, like one percent, everyday, forever. It’s not about making these huge sweeping changes, it’s about finding ways each and everyday over a really long period of time, to make small and sustained changes.
For next month, please leave a comment below if you have a question that you would like me to answer.
Please know, I am keenly aware that I have the flexibility, freedom and finances to work on this blog as my full-time job because of YOU–dear reader, sharer, Pinner, commenter, Liker, customer or silent follower of Root + Revel. Your support and participation in the R+R community reaches beyond just this website. This month, I donated to Real School Gardens in your name.
I learned about this charity on a recent visit to Phoenix with Sprouts Farmers Market and I immediately connected with their mission: boosting academics, improving nutrition and getting kids excited about healthy food with experiential outdoor lessons and sustainable gardens.
I am so incredibly grateful for you! Thanks for showing up! 🙂
Disclaimer: This post includes affiliate links, and I will earn a commission if you purchase through these links. Please note that I’ve linked to these products purely because I recommend them and they are from companies I trust. There is no extra cost to you when you purchase through my links.
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COPYRIGHT © 2022 • KATE KORDSMEIER
We are an LGBTQIA-affirming, interfaith-oriented, diverse organization. We are committed to social and environmental justice, including civil rights, dismantling systems of oppression like the Patriarchy, White Supremacy and Diet Culture. We believe Black Lives Matter.
This is so awesome! Congrats on another amazing month–your best yet! 😉 I love how you always donate to charity, and Real Gardens sounds like something that should be in all schools for experiential learning that will improve both kids’ health and connection to nature. I’m glad to know they exist!
Thank you so much, Kate, for answering my questions in this post! Your advice is providing a great deal of guidance as to where I should put my energy to improve my blog.
Looking forward to reading your posts and receiving your emails!
Yay, Didi–that’s so great to hear. Really happy it helps, and thanks so much for following along + participating! 🙂
Love this thank you for sharing!! Would love to know what caused the huge jump in email subscribers in June. YGG!!
I love that you do this! Congratulations on your best month!
Thanks so much, Toni! Really glad to hear that you enjoy these posts. 🙂