Media coverage can be a game-changer for your business, but how do you get it? No matter where you’re at in your business, today you’ll learn how to pitch an idea to the media and how to leverage opportunities for growth and impact.
Curious how to pitch an idea to the media?
Then you’re in the right place!
Entrepreneurs, coaches, and experts can elevate their status (and their income!) using the power of media.
But for many people, the idea of pitching to media outlets is overwhelming, confusing, and intimidating. How do you write a pitch? Who do you pitch? When do you pitch? What do you do if you get rejected?
Today we’re giving you answers to all these questions, and more!
Am I ready for media coverage?
Do you feel like you have a message, story, or offering that could totally transform someone’s life? Do you feel like you were made for more and you’re ready to step into your full potential? Then getting media coverage is the perfect next step for you.
If you’re thinking, “Who, me? Pitch myself to established big-name magazines, TV shows, and media outlets? What could I possibly offer them? Why would anybody talk about me? I’m not doing anything special.”
Hold it right there. Don’t let those feelings of imposter syndrome take over!
We all have amazing stories to share, and you are no exception. The key is figuring out how we can unearth our own stories within ourselves and really lean into the fact that it is safe to be seen.
You are worthy of media coverage, and I hope today’s episode proves it to you!
My guest today, Lynya Floyd, is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Fast Company, Entrepreneur on Fire and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, Seventeen.
As a journalist, her articles have appeared in national publications like Money, Health, Cosmopolitan, Parents, Prevention, and more. She has also been featured as a health expert on The Today Show, The Dr. Oz Show, The Doctors, FOX, NPR and more. When she’s not helping her clients put a megaphone to their message, she’s working as a National Board-certified health and wellness coach in New York City.
What you’ll learn in this episode:
- What to do if you’re afraid of pitching yourself for publicity
- How to actually pitch editors your ideas, including who to pitch and how to do the necessary research before pitching media outlets
- What media platforms are the most powerful in 2021?
- How to leverage your publicity to build your brand, authority, and engagement
- Should you expect to be paid if you’re contributing content to the media?
Subscribe and Review
Thanks so much for joining me this week. Have some feedback you’d like to share? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.
Also, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.
Links + Resources Mentioned in this Episode:
- Join the waitlist for Impacting Millions! You’ll get 12 live bonus media mentor calls with Lynya – perfect for anybody who wants that specialized attention and help with getting your pitches reviewed and your questions answered!
- See my feature in Forbes here
- My friend Selena Soo just released a brand new 3-part publicity video training series that will stretch you to think bigger about what’s possible for you – watch it here! (Plus, you’ll have a chance to win a paid trip to beautiful Puerto Rico with accommodations at the Caribbean’s sexiest hotel!)
- Ready to make your publicity dreams come true in 2021? Check out my friend Selena Soo’s publicity calendar! It includes 40+ pages of story ideas you can pitch to the media, strategies for tackling sensitive and timely issues, and Selena’s top 3 insider secrets for scoring major media coverage (and building an audience of raving fans along the way). Go here to grab your copy now!
- Visit Selena Soo’s website here
- Follow Lynya on Instagram @lynyafloyd
- Follow me on Instagram @katekordsmeier and @rootandrevel
- 048: How to Network & Pitch for Publicity in 2021 with Selena Soo
- 041: How to be a Guest on Podcasts with Angie Trueblood
- 029: How to Pitch a Podcast with Mai-Kee Tsang
- 019: How to Have a Successful Travel Writing Career with Jennifer Bradley Franklin
- 014: Want to Be a Freelance Food Writer? Here’s How with Nevin Martell
More Ways to Enjoy Success with Soul
- Download on Apple Podcasts
- Email me new episodes
- Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.
FAQs About How to Pitch the Media
First, it starts with researching different outlets and identifying which ones are the best fit for you. Then, you need to find a contact to pitch, write a compelling pitch with one idea, and be sure to follow up if you don’t hear back. For more details, listen to today’s podcast episode!
It depends. All of the platforms have different strengths and weaknesses. The best approach is to spread yourself around to multiple types of outlets, work your way up the publicity pyramid (starting with the easiest outlets), and generally figuring out what kinds of outlets work best for you, your message, and your brand.
Entrepreneurs, coaches and experts can elevate their status using the power of media. It’s free publicity that establishes your credibility, authority, expertise, and gets you in front of new audiences so you can grow your brand, your income, and your impact.
Kate Kordsmeier 0:00
Welcome back to the Success with Soul podcast. I'm your host Kate Kordsmeier. And today I am so excited to introduce you to my friend Lynya Floyd. I met linea last year as she's the senior media coach for Selena Soo's impacting millions program, which I took last year. One of the most game changing programs ever highly recommend it. So Lynya she works with entrepreneurs, coaches and experts who want to elevate their status using the power of media. She's helped clients including myself, land stories and media outlets like Forbes. Yes, Lynya is who helped me get into Forbes last year. She's also helped people get into Fast Company Entrepreneur on Fire and more. Lynya has two decades of experience working in the media as an editor at magazines like glamour, essence, family, circle, and 17. And as a journalist, her own articles have appeared in national publications like money health, cosmopolitan, parents prevention, and a lot more. She's also been featured as a health expert, as she's a national board certified health and wellness coach in New York City, and has been featured as a health expert on shows like The Today Show, The dr. oz show the doctors, Fox, NPR and more. So clearly, this woman knows her shit when it comes to media, PR and all things visibility. This is actually a cool conversation for me to have to because if you didn't know, I actually used to be a journalist myself for about eight years before I ventured to the dark side and went online. So I have a lot of experience myself pitching and getting pitched and figuring out what makes a good story and all of that. But of course, I haven't really done this since about 2016. And clearly, we all know that the media has changed a ton since then. So I'm so excited to have linea today to break down how the media has changed over the years, what editors are looking for, and why you should even consider getting press in the first place. I'm sure a lot of us have some imposter feelings come up when we think about pitching ourselves to be featured in the media and feel like I'm not doing anything. Why would anybody talk about me. But we all have amazing stories to share. And I can't wait for Lynya to help us figure out how we can unearth our own stories within ourselves and really lean into the fact that it is safe to be seen. So impacting millions doesn't open for a couple more weeks. Don't worry, we will share all of the details here as I am a proud affiliate of impacting millions. But there's some cool ways that you can start to get involved with publicity and visibility and media right now for free. We'll share a little bit about that in the episode. But I did just want to highlight here as we go into this episode today that when you join impacting millions, you actually get 12 live bonus media mentor calls with Lynya Floyd. So this is going to be huge for anybody who wants that specialized attention and help with getting their pitches reviewed and their questions answered. And there's even some opportunities to get things like a messaging lab with Lenya and some one on one private coaching with Lynya if you sign up if you're one of the first 30 people to enroll and pay in full when the doors open. So like I said, we've got a couple more weeks until that happens. But I just wanted to put that little bug in your ear for anybody who's interested and gets as I'm sure you will, so much out of today's interview with Lynya. So without further ado, let's do it. You're listening to the Success with Soul podcast with Kate Kordsmeier ex journalists turned CEO of a multi six figure blog in online business. But it wasn't that long ago that Kate was a struggling entrepreneur who lacked confidence, clarity, and let's be honest money. But all those failures, experiments and lessons learned helped Kate create a thriving business that impacts 1000s and brings freedom, flexibility and fulfillment to her life. If you're ready to do the same and make something happen with holistic, soulful, step by step strategies from Kate and other experts, you're in the right place. here's your host, writer, educator, Mom, recovering perfectionist, bookworm and sushi connoisseur, Kate Kordsmeier. Lynya welcome to the show.
Lynya Floyd 4:24
Kate, I am so absolutely thrilled to chat with you today.
Kate Kordsmeier 4:28
yes, yes, me too. I'm so happy that you're here. I feel like this is a topic that I just can already picture the emails and the like DMS that I'm gonna get from people who say like, okay, I loved everything she shared, but who's gonna write about me like I'm not doing anything worthy of press. So I'm so excited to show everybody that like, actually you are everybody is you don't have to be like some celebrity to get press. So let's start back At the beginning, before we get there, though, tell us a little bit about just your background in journalism and media, and how you got to where you are today.
Lynya Floyd 5:11
So I began my journey in magazine journalism, and I am a lucky lady and that one of the first magazines that I ever worked for was glamour, which is exactly as glamorous as it sounds, you know, walking the same halls writing the same elevator, you know, as Anna Wintour and, you know, parties at the Metropolitan Museum of Art, but also, you know, 2am 3am knights, you know, closing the magazine trying to get, you know, these amazing last minute details, like worked into stories, and just so really incredible entry into the world of magazine journalism. And I loved everything that I got to do, I got to interview Barbara Walters, I got to interview Olympic athletes, I got to travel for stories, which was always so amazing to me. Because if people don't know this, this is really important for them to know that magazines work three to six months in advance.
Kate Kordsmeier 6:06
I was literally just thinking that my next question is going to be as frantic as it can be. We're working so far in advance.
Lynya Floyd 6:14
Right, exactly, which is part of the reason why it can be so frantic because you want to make sure that when the magazine does drop, it is up to date as possible. So you're kind of like trying to close that window as much as possible. But we do work three to six months in advance. So for me when I you know, that would mean that I would get flown to California to interview people on the street, because we'd want people wearing summer clothes, not winter clothes, when we had pictures of them next to their books and the magazines, like little fun things like that would happen all the time. And so it was such a great experience. I loved working in magazines, and I was trying to find what my niche would be right, which is what all of us are looking for. I didn't want to be this kind of general reporter, I want to or editor I wanted to find out what I wanted to specialize in. And so I floated to different departments, you know, finance and articles. And where I landed was health, I just realized that I loved reporting on health. I loved being in a department that allowed me to have an incredible impact of other people's lives, there was this place where you could not only change people's lives for the better, but you could also save people's lives, literally. Because we would be reporting on stories where someone would say, Oh, thank you so much for writing that they'd write to us, you know, they'd email us and say, thank you so much for writing about this, I wasn't going to get a mammogram this year, but I read your story. And I did. And they found something. I never knew what was wrong with me until I read the story and saw that the symptoms were lining up. And now I have something to talk to my doctor about. And so it just seems so incredibly powerful, which is not to say that other sections of you know that other topics aren't extraordinarily powerful as well, right? Because, you know, people who are listening to this may have ideas around finance that are going to, you know, save people from bankruptcy, or empower them to be able to take better care of their families, you know, people listening to this might have, well, you know, I do health is very broad. So like emotional health falls into that category. But people might have emotional health ideas, right, that are going to help people you know, climb out of depression or, you know, get, you know, find more joy in their life or connect better to their loved ones or what have you. So yes, there's power throughout all the different verticals of websites and magazines and what have you. But that's what I was really drawn to. And so I use that as my divining rod as I went from different magazine to different magazine, which is also something that I think is important for people to know, as they're listening to this podcast, because I've talked to so many clients or worked with students before and impacting millions will they'll say, Oh, well, I did have a contact at, you know, x magazine, but that was years ago, they're probably not there anymore. Okay, maybe they're not there anymore. But maybe like me, they spent two years there, and then they went someplace else and spent four years there, and then they went someplace else has been two years there. So following people's careers can be really, really useful. So I you know, went from different magazine to magazine I worked at 17. Again, just absolutely as much fun as you think it would be.
You know, I was at family circle, I was at SMS, I was at heart and soul going from place to place and I absolutely loved the power that media has to reach literally millions of people, you know, the last magazine that I was at, I think we maxed out at, you know, something like 10 or 12 million readers every single month. So it's so incredible, the number of eyeballs that you can get in front of your content. But what I did find that I was missing was one on one connection, which I think a lot of people listening can probably relate to as well. And that inspired me to go get my certification through Duke as an integrative health coach, and you know, pass the national board exam for that and start working one on one with clients, helping them improve their health and wellness. So I felt like I was covering this whole spectrum but through doing that, I fell into this world of coaching, I met Selena Soo at a party that she had thrown. And that's when I learned for the first time that people are out there with these amazing ideas that they want to share with the media, but they have no idea how to approach us. And they're actually they're a little nervous about approaching a third little scared to approach the media, which was absolutely not with it, like we've worked together before Kate like, you know, I'm just like, a very gregarious, I'm very friendly, the idea that someone would be nervous to approach me, maybe a little sad, actually. And so I started working with Selena doing some webinars for her for her students. And then our relationship just grew and grew. And then she brought me onto her team, which has been absolutely amazing. And I'm the senior media coach for impacting millions. So I work with students, helping them get their messaging out there helping them understand, you know, it's everything. It's getting the mindset that you need, in order to approach the media, we work on that we give them the nuts and bolts like the tools and you know, what, how do you actually approach them? What do you need to say, what goes into this process? How do I make sure that this isn't one and done? What are the different platforms that I can reach out to, you know, we help them from soup to nuts, it is an incredibly comprehensive program, teaching people how to put that megaphone to their message, so that they can find more clients so that they can, you know, find higher paying clients so they can be seen as thought leaders in their industries so that they can help more people. All of the things that, you know, so many of us are looking for within our entrepreneurial ventures. So that's a little bit of my that's, that's a lot bit actually of my journey. Yeah, and, and I still, you know, I still write for magazines, I still pitch magazines and different websites. So people really like working with me, because I know what it's like on both sides. I'm just doing it right. I'm doing it. I used to receive pitches all the time from people I know what editors and segment Booker's and producers are looking for. I did a ton of publicity for the outlets that I worked for. I've been on the Today Show multiple times, the dr. oz show, one of my most fun adventures was getting flown out to California to be on the doctors. That was super fun. So I totally get it. And I give people the insider scoop all the time.
Kate Kordsmeier 12:24
I love it. Well, you've given me so much insider scoop over the past year. And it's funny because I even have the background and the knowledge but as a journalist myself, but as I was saying, as I was recording the intro for this, that I have this background as a journalist, but I also haven't been in the industry actively since about 2016. So we're looking at like five years later, a lot has changed. What do you feel like some of the biggest changes are I mean, I used to write primarily for magazines and newspapers and print media. So I know that the first thing we're going to talk about is probably print and online. But I'm curious your take on it and like what have I been missing out on the last five years?
Lynya Floyd 13:08
So the biggest change, I just have to like, dive right in because it's the elephant in the room right is COVID and COVID has, has changed the industry in a multitude of ways. So one is the most obvious way, which is that so many people are spending so much more time consuming media right now, right? We're not we're not going to movie theaters, we're not going out for brunch. Right? We are consuming more media, we're watching more news we're watching. We're reading more news, we're spending more time on our feeds, you know, walk looking into clicking on those stories that our friends are sharing with us. So I feel like and I have seen that there are a lot more opportunities to get your story out there. The second thing that I would bring into this equation is that editors and segment Booker's and you know, all these people who were going into offices are now working from home the majority of the time. And so that was a huge adjustment for a lot of people behind the scenes within media. Especially when you think about you know, how do people juggle their personal lives, their family life, their kids having schooling like all of these things, you know, journalists and editors and segment Booker's are people to with love and things to do between, you know, five and nine, just like the rest of us. And so a lot of segment Booker's and producers and editors like they're much shorter on time. They're looking for really great ideas. They want you to make things easier for them. You know, one of the mindset blocks that comes up for a lot of people that I work with impacting millions and even one on one students of clients that I work with, is this idea that I'm bothering the journalist or the editor or the podcast Booker by reaching out to them. But I tell people, you've got to flip that in your head because somewhere someplace right Now as you listen to this is somebody who works in media thinking, what is my next story going to be, I'm plumb out of ideas. And my boss wants to hear 10 in the next hour. So you can be the person that you know rides to their rescue by landing in their inbox with a great story idea, I cannot tell you how many times I've been sitting at my desk, you know, wanting a great story idea to come through that actually did and let this person was the right place at the right time. And I printed that bad boy off, or I, you know, clicked forward and sent it to my mother. And I was like, this be a great story for March. So this would be perfect for, you know, April issue or what have you. So don't think I'm bothering this person, I'm an annoyance, I don't have anything to share, think I can be writing to this person's rescue with the great, perfect next story. That's one of the things that you know, the craziness of COVID, and just everybody kind of having to revamp their schedule, that's something that's really come up. Another thing to keep in mind is that, yes, thanks to COVID. It's not a situation where, you know, they experience where I had, where, if I'm going to be on a show, they're gonna have to buy me a plane ticket and get me a hotel room. And all of that, you know, people are zooming in and Skyping in for TV segments. So you know, it's, it's really leveled the playing field of who can do what, for whom, and when. And so they're all these amazing opportunities that I think it really blossomed up, not just within the media, but also, when it comes to the individuals who are consuming this media, how much more of it they're consuming, and how hungry people really are for information that is going to change or even literally, in this day and age, right, save their lives, you know, people are struggling financially, people are struggling, health wise people are struggling in so many different areas that entrepreneurs across the board can help them with, and people are looking for that help. And they're not necessarily going to find it, you know, in the ways that we used to, you know, pre, you know, pre COVID days. So being there in front of people in any way possible, preferably like within the media is going to be a huge, huge advantage to entrepreneurs.
Kate Kordsmeier 17:17
Yes. Okay, so many good things that you shared there. I mean, I think the first is like, getting into the media, whether you're trying at like as a freelance writer, you're trying to write the story, or you're just trying to pitch yourself to be featured in the story, it is so much about right place, right time, right editor, like, all of these things have to align, which I think sometimes can make people be like, oh, gosh, it's so much, you know, it's a lot of pressure. There's, it's, it's so it would be so rare to get something accepted. But really, I think it actually kind of lets us off the hook. Because it's like, it's not about us, it's not personal. So if you get that rejection, or you don't hear back, it's like, it's just because not all the stars align, just move on to the next one and hope that that will be right place, right time, right person, you know, all of those things, which I think I just dealt with, when I was a freelancer, so many people being like, I would just never pitch them. Because what if they said no. And it was like, well, then you're right back where you started. I mean, you didn't lose anything. And you know, what's most likely to happen is just, you're not going to hear back because everybody's busy. And most editors I have found unless you have a relationship with them, or they just are like, above and beyond nice, are going to just not reply to pitches that aren't a fit, and then reply to the ones that are. Okay. But then the second thing I want to talk about, and this is actually I'm thinking, can we do like a quick like lightning round of how to pitch where hopefully? I mean, I know some things are like there's not one definitive answer. But I think there will be a couple things that I could ask you where you could say, like, a one sentence answer of Yes, I think this is the way to go. Or this is the answer to that. What do you think you want to try it?
Lynya Floyd 18:59
Absolutely. Before we do the lightning round, though, I want to speak to what you just said in terms of, you know, the stars aligning? Because yes, there is, you know, sometimes there is some magic to the process. But there's a lot of strategy that can go into the process as well. We teach a lot of strategy and impacting millions. And I do this with my one on one clients as well, about things that you can do to increase the likelihood of you hearing back from someone to increase the likelihood of you getting that yes, back from the editor or the Booker or whomever. Because there are a lot of people out there that don't have any strategy. They're just like throwing spaghetti at the wall, right. And so for you to have more strategy to have more techniques to have more game basically, to learn the behind the scenes of what happens, you know, at these different organizations, they do a lot of pulling back the curtain when I work with students and clients and saying, here's what's really happening with that editor who's sitting in the computer right now. That might increase your likelihood of getting a yes, instead of getting a no. And the other thing that I want to bring up is because there's so many beautiful parallels between pitching yourself for publicity, and, you know, being on a sales call, right? Or even the kind of content that we create for our social media feeds or the emails that we send out, there's a lot of parallels between those a lot of learning lessons. And when we get on a sales call, and we get a no or we get a, you know, maybe, or let me talk to my partner or whatever, like, get back to you, you know, that's information like we take no's from sales calls as information. And then we use that to improve our abilities on our next call, and our next call in our next call. And it is exactly the same with pitching, you don't hear back from somebody you get to know from somebody that's information, don't take it as rejection, it is information so that you can up your game next time. And I do tell people can't you're absolutely right. Like, sometimes you're just not going to hear back. But I do tell people that if you do hear back, there is nothing wrong with responding back and saying something like, you know, you know, I realized I didn't hit it out of the park this time. If you have any feedback from me, I would greatly appreciate it. And if you would like to share what you're working on in the future, I would love to target some specific pitches to that moving forward.
Kate Kordsmeier 21:24
I love that.
Lynya Floyd 21:26
But you might like you've gotten this person's attention. It's very hard. Like, I just want to be clear with people, editors get tons of pitches every single day, right. But if you make that connection, they get back to you. It doesn't hurt you to put that feeler out. And it also tells me as an editor, this person was really interested in being on my website, they really want to be in my magazine. All right, if I've got 30 extra seconds, I'm gonna shoot them, you know, three sentences and let them know what I'm saying.
Kate Kordsmeier 21:54
Yeah, totally. Okay, so two things you said there, too, that I'm like, I'm so I'm just so glad you mentioned that. I mean, I remember when I was a freelance writer, I was like, I'm really a saleswoman, because half of what I do is actually writing the story if even that much, the other half, or the majority of what I'm spending my time doing is selling an idea to somebody. And I think as entrepreneurs, I mean, everyone listening is an entrepreneur, we're used to putting on that sales hat or having to put on that sales hat, whether it's just to send an email to your list to try to get them to buy your program or book a call with you, or whatever it might be, like selling is such a huge part of it. So I'm glad you mentioned that it it is so much like sales. I mean, I hate saying this, because I think some people hear it and they think so it's like, it doesn't matter what you say that what I'm thinking is sales is kind of a numbers game sometimes, too. And I always felt with pitching like, you have to get a few nose before you get a yes. And that's just part of it. And just knowing that that like expecting that. And every time I'd get to know, I'd be like, Okay, I'm only a few noes away from my Yes, it would make me feel better, better rather than feeling like that rejected feeling. And then I love that you said how to respond to rejection, because I found that to be super successful, too. And I'd love the suggestions you mentioned, another one I'll add is when I would pitch an idea. And an editor would come back and say No thanks. I would write back and say, Okay, I'm sorry, that was an idea. You know, that idea wasn't a good fit. What about this idea, and like use that opportunity to just keep the conversation going. And then sometimes they would write back again, and say, That's not a fit either. But I actually have this other story that I could assign you, or like it would lead to something because you're just exactly what you said, like you're expressing your interest, you're showing that you're serious that you like are going to do what it takes. And I think people appreciate that. persistency. And I mean, and keep it professional.
Lynya Floyd 24:03
And yeah, I'm with you. 100%. Kate, that absolutely happens. So when I was receiving pitches, basically what you're talking about is relationship building. Right? Right. If somebody is one and done, I never hear from you. Again, that's not a relationship. But if you've pitched me two or three or four times, that's relationship building, because I can see that you are invested in understanding my outlet giving me something that's going to work because you really want to appear in my publication. And I have absolutely had writers who pitched me multiple times. And I was like, No, that's not it. No, that's not and then the third time around, I was like, that's the story idea. Yes.
Kate Kordsmeier 24:42
Yes. And like you said, Stop thinking of it as you're bothering them thinking, start thinking of it as How can I make their life easier because if you give them a good pitch, a good idea that is going to make their life easier. And so when we think about it as a same thing with sales, like selling us Serving as like, let me solve this problem for you. It's so much easier to like take that leap when we feel scared.
Lynya Floyd 25:07
Absolutely. 100%. You know, it's called a pitch for a reason, or we're pitching them. Absolutely. So it is kind of a sale. And yes, service, it is service. This is service. You know, a lot of what I do and a lot of what I recommend for clients is service journalism. It's how are you helping people? How are you changing people's lives with the information that you're sharing with them? on a website in a magazine? You know, on a podcast on television, what have you, it is service.
Kate Kordsmeier 25:37
Totally, totally. interrupting this programming to ask you a couple quick questions. Tell me if this sounds familiar. You feel like you have a message story or offering that could totally transform someone's life? Or maybe you feel like you've been supporting other people like your clients and your family while your own dreams sit on the backburner? Do you dream of landing media coverage, but you're not sure which outlets to pitch? You feel like you were made for more and you're ready to step into your full potential? If you're nodding your head yes, right now, here's what to do next. My friend Selena Soo expert in all things, publicity, visibility, and an introverted entrepreneur just released a brand new three part video training series that will stretch you to think bigger about what's possible for you. Plus, there's an extra incentive that I know you're going to love, then magical tropical paradise. Yep, that's right. If you watch all three videos, and they're free, by the way, and answer a few simple questions about them, you'll have a chance to win a paid trip to beautiful Puerto Rico with accommodations at the Caribbean sexiest hotel. The winner will receive one on one publicity coaching from Selena and hang out with the select group of her entrepreneur friends at an exclusive dinner party, a $10,000 value. You'd be living the dream alongside one of the kindest, most connected entrepreneurs I know, down in the Caribbean. What is not to love about this? Now I know I'm going to be entering for sure. Are you going to join me? Go to Katekordsmeier.com/SelenaSoo to get your hands on the first video and learn how to use the power of publicity to make your dreams a reality. That's Kate kordsmeier.com forward slash s e l e n a s o o, Katekordsmeier.com/SelenaSoo, or find the link in the show notes.
Okay, so let's try this lightning round idea I have it may not work, we'll see how it goes. But I just did like a couple like quick hit questions that people are dying to know and are probably I know, you could probably go on with like, expand on an answer. But let's see if we can like keep it tight.
Lynya Floyd 27:55
Let's do it.
Kate Kordsmeier 27:56
Okay. So when you're going to pitch an idea? Do you pitch the magazine and editor at the magazine? Or do you prefer to pitch a freelancer who writes for the magazine?
Lynya Floyd 28:07
Kate Kordsmeier 28:09
Okay, interesting. And when you're sending a pitch, do you like to pitch one idea at a time or send a couple ideas at once?
Lynya Floyd 28:17
One idea at a time because I encourage my clients and my students to spread themselves around going back to that numbers game? So rather than send one person five ideas or three ideas, send five people five ideas.
Kate Kordsmeier 28:30
Okay. And who do you recommend pitching? Like if I have an idea? Can I send it to three magazines at one time? Or should I send it to one wait to hear back then send it to the next one?
Lynya Floyd 28:41
wait to hear back send to the next. Okay. So when we're doing five ideas, if you come up with five ideas, then pick five publications send one to each. And then as you start to hear back, you could then go Okay, Forbes rejected this idea. I'm gonna pitch now this idea to entrepreneur, ya know,
Kate Kordsmeier 28:59
for entrepreneurs, our audience is made up of entrepreneurs, people and you know, having an online business, do you think that they're better off to pitch business related publications or lifestyle publications where maybe more of their clients are hanging out?
Lynya Floyd 29:17
Kate Kordsmeier 29:23
Okay, more about that, or let's expand a little bit.
Lynya Floyd 29:26
Okay. So there are certain outlets that are kind of prestige publications that get people excited, right, that grow that kind of know, like and trust factor. And so maybe the percentage of potential clients is small, but the idea that you could be able to put that logo on your website, that you will be able to brag about that on social media is going to have a lot of cachet to it and potentially bring you more and more clients bring more and more clients your way. So it's worth that time and energy. It also might be an opportunity for you to talk about yourself as a person as an entrepreneur, right as a business owner, as opposed to giving very kind of like nuts and bolts details, in terms of your area of specialization. And that in and of itself also builds know, like and trust and gets people interested in you and creates additional opportunities for people to connect with you. And the beauty of going more niche and just trying to target your ideal client obviously, is that you are going to be fishing in a pond that has a lot more of the types of fish that you want to get, right. That's fantastic. But going wide, also has benefits to it as well. So what I recommend to people is looking at where you are kind of in your pitching cycle, if you will, in this moment of time here, we've talked about this, you know, as well, where you just kind of sit back and think Well, what's coming up for me right now? Like, do I really am I trying to drive people into a program that I'm about to open up in, you know, three months. And so I really need to be talking about that area of specialization, or is, you know, there not a lot happening right now, maybe I can go a little more general in terms of my pitching and just kind of build myself up as an expert in certain things, but also really focus on building that know, like and trust and building up some prestige and building up some credibility markers that people will get excited about. So look at where you are just kind of in your cycle, and what your goal, your pitching cycle and what your goal is for pitching. That's always really important. You know, sometimes people I've seen this happen, where people will go hard with pitching, but they're not really thinking about what they want their desired outcome to be. And then they say, Well, I did all this pitching and you know, then then what happens? like nothing happened? Well, what did you want to happen? And did you target that pitching to make that happen? Or were you just kind of like, kind of throwing spaghetti at the wall?
Kate Kordsmeier 31:54
Right? Right. So I think sometimes it's helpful, I mean, with anything in life in business to figure out what your goal is, and then reverse engineer how to get there. So rather than just this, like, spray and pray, like I went into 2020 or and 2021 saying like, okay, visibility is a big goal of mine, I really need to start getting my name out there. I want people strangers to know who I am. Right? And, yeah, so it could be really easy to just, like, go in full force and pitch as many people as possible. But what might actually get me the results I'm looking for is like less hits, but more, you know, strategically involved in it. And you know, so Okay, so speaking of then less hits, if we're going to try to focus our publicity, then what do you feel like is the most powerful medium today? Is it podcast? Is it websites, print journalism, or attempting to?
Lynya Floyd 32:55
It depends. What I tell my clients and my students is that all of the platforms have different strengths and weaknesses. They're all incredibly powerful. They're like superheroes, right? They all have strengths. And they all have weaknesses. So when you think about, for example, pitching yourself to write something for a website, when you think about the exponential reach that a story on a website can have, right, so it's not just attracting eyeballs of the people who go to that website on a regular basis and reading that content. But also, that's the kind of thing that people will share on social media, and then somebody will click through to that, you know, and there are so many different social media platforms that it can be shared to. So it has this potential for exponential reach. However, most stories are probably about, you know, 800 words, 900 words, 1000 words, somebody is only going to spend maybe five minutes reading your story, but they can read it. And then from wherever they're reading it, click through to your website, or whatever your offer is, or what have you. So that's amazing, right? But isn't as amazing perhaps, as you know, being on television, where you're technically sitting in someone's living room with them, right. And when people think of television, it's like the top of this you know, Selena calls it a publicity pyramid, you know, where at the bottom are like kind of like the easier reaches, when it comes to media in the top you have like stages and television, that kind of thing. And so there's incredible prestige that comes with being able to say that you've been on Good Morning America today show or something like that. And there's a connection because somebody is seeing you, they're hearing you, you've got their attention, and they're consuming your information. But oh, you're probably only gonna have two minutes to talk to people because segments go very quickly. So when you think about just different types of media, they all have pluses. They all have minuses. So what I tell people to do is spread yourself around. Absolutely. Work your way up that publicity pyramid. Start out with the websites. I mean, the publicity pyramid at the very bottom is Starting out with your blog, and people might think, Oh, I heard, you know, to have to this that. But like, Yes, your blog is extremely powerful. It's a, you have to flex that muscle, you have to get that stronger. Because then as you pitch yourself to other websites, they're going to be able to have examples of your work, right? You're not this unknown entity, and you will be comfortable within that arena. So I do encourage people, you know, to start with websites, I think that's a good place to start. But I also tell them spread, spread yourself around and think about where you also feel more most comfortable is another really important thing, right? Some people hate to be on television, but they would love to be in front of a microphone on a podcast. Some people are quite honestly, just incredibly busy. Like they might love writing. But I've got three kids. And you know, I just don't have time. But I can carve out 40 minutes to talk on a podcast. So figuring out what works for you is also really what's realistic for you is also really important as well. So it's weighing multiple things.
Kate Kordsmeier 36:05
Yes. Okay. I think that's so important. And, and like you said, I mean, it's maybe obvious, but I think it's just a good reminder of different things, different outlets, different publicity is going to help you achieve different goals. And sometimes the goal, like I was just listening to Rachael Rogers podcast, she had her publisher on they were talking about how to get a six figure book deal. It's fascinating. They were talking about Good Morning America and how that used to be like, if you could get on Good Morning America, your book would sell out. And now they're like your it doesn't move the needle at all, for your book, it might still be worth doing for other reasons. But if you're going to sell more of your thing, you'd be better to get like a high profile, Instagram influencer or blogger to talk about it because those people are clicking directly from the thing and buying what they recommend. And like that, that could be the better way to go. So I was like, that is so interesting, because nobody's gonna be like, Oh my god, I was featured on so and so's Instagram account, look how prestigious This is. But it might actually be the thing that's moving the needle more based on what your goals are. I also found something similar when you helped me get into Forbes last year, which was so exciting. And it served a lot of amazing purposes. But one thing that it didn't do was give me a do follow link to my website. Now, this is something that I talk about in a lot of the programs that I teach is the importance of building backlinks and getting, you know, Google juice from those links. So, for example, the woman who helps me with SEO, when she saw that I was in Forbes, she's like, this is amazing. Do you know how powerful it will help like it will help you rank so much more in Google. If that if they give you this do follow link, because here's this site that's very respected. Google how, you know, they have a high domain authority, and they're saying, Hey, Kate Kordsmeier, calm is legit. And they did not do a do follow link. So what do you recommend people do in situations where it's like, okay, they got the hit. And maybe this is a specific example. But the broader question is, I got the hit, but it's not exactly what I needed. Do you feel like there's room for negotiation?
Lynya Floyd 38:28
So it depends on the outlet. So every outlet is going to be different. So the end also outlets do change over time. So that may be, you know, what they were doing at that moment in time, or what their limitations were at that moment in time. But it may be different, as you know, as the years progressed, or as the months progressed, they may change their policies, but everything inside is going to be different. And the thing that I'm most excited about, or the reason why I'm most excited that you talked about this is because I do think that a lot of people get publicity, and then they don't know what to do next with it. They don't know what the next steps are. They're like, or, and this happens a lot. They they know what to do. But they've spent so much time preparing for that like writing the story or preparing for the interview or what have you, that when it's actually goes live. They're just like they're tired, or they move on to the next thing, and they don't take advantage of that moment in time. And so I think there's so much I know, there's so much that we can do as entrepreneurs, when we get those opportunities to make sure that they continue to have a ripple effect. They continue to impact people. And so in terms of like, just like the most basic things that we encourage people to do when it comes to media, is making sure that you're including that info on your website. You know, Forbes is extraordinarily prestigious, it is essentially, you know, when we get media when we appear within the media, it is like a referral. It is another it's a trusted outlet, telling their millions of readers or listeners Viewers, I trust this person, I wanted their expertise, and I wanted you to have it as well. And so you should trust them to it's like the Oprah effect you now have been able, she's like, I trust, you know, Dr. Phil, I trust, you know, Gail, I trust all these people. And you should. It's extraordinarily powerful to be able to include on your logo on your website, or to be able to include that mention in your media bio, or when you're pitching somebody to be able to include that in the pitch that you were recently published or that you know, your work has appeared in, you know, Forbes entrepreneur x y&z outlet. You know, these are important things, these are important credibility markers for people to have, so that they know that they're dealing with somebody who is absolutely phenomenal.
But then you can also have that ripple effect within your own social media, right. So making sure that you're publicizing you know, taking that extra step to create a graphic, as opposed to just dropping the link in taking that extra step to try to increase engagement with the content that you create, so that the site sees, oh, wow, we posted the story and look at all the traffic that it's getting, Oh, my gosh, this person's amazing. Maybe this is a relationship, maybe want to build on that and invite them back to talk about something else or quote them in another story. Or if we're doing a round up, we need to come back to this person. Because they're so absolutely incredible. So never think of these as one and done or never think, you know, okay, I didn't get this one thing that I wanted from them, you know, is it a bus? like think about? What are all of my options? And you asked a really great question, which is, you know, what can I ask for? And I think that's such an important question, Kate, I'm really grateful that you brought that up. Because a lot of the times people, you know, I've heard from, from clients and from students that you kind of feel like you're at the mercy of the other person in the media, and I can't ask for anything, like, just be grateful for whatever you can totally, yes, it's, you know, we do want to come from a place of gratitude, we do want to make this a really great win all around and a great, easy relationship. But there's no reason why you can't ask a question, like, you know, can I have a do follow link or asking a question around, you know, so anything that I can do to, you know, increase traffic to this story, or, you know, have you found anything to be really helpful in terms of making an article more popular, or there's something that I can do, you know, sometimes added value isn't something that we always think about, but adding some value to your story can work to your advantage. So you could ask them, you know, if you want to do a facebook live around this some point, I'd be happy to do that. Or if you would like me to answer questions from your audience, at some point, I'd be happy to do that. Or I could create a video, I have a former student right now who just recorded a video for a website that specializes in her expertise. You know, sometimes it's a story but you know, sometimes it's video content, since that's what people really like consuming a lot of now you can think outside of the box, in terms of teaching and the added value that you want to bring to people to take things to the next level.
Kate Kordsmeier 43:11
And especially everything, every example you just shared was coming from this place of service where Yes, there's a benefit to you. If they say yes, but you're also helping them. Hey, how can I help you make this even better? Yeah. And yeah, I think that's the key. And no, and just to clarify, I did not feel at all like, it was more sample of, you know, here's, here's sometimes where you feel like, Oh, you know, they, I don't know, sometimes they paraphrase me, poorly, or like, That's not what I meant. And you want to go back and say, oh, could we change this? Or? I'm wondering if we could do that. And just curious, you know, your experience of like, can you ask for stuff? Or is it really just like, just take what you can get
calling all imposters. Okay, that was a joke. But I know so many of us, myself included struggle with imposter syndrome. So if you can relate this one's for you. So maybe you keep hearing about how you need publicity in your business, but you feel like you're not at the level you should be air quotes around that in order to be featured in a magazine or a podcast. Or maybe you think I'm just a blogger, fancy media features aren't part of my business model. Now, you are not alone. So many bloggers and online entrepreneurs tell me that they don't need or want publicity or they're not ready for it. But guess what? They're wrong. Getting your name and your work in front of new audiences is one of the best ways to increase your impact and income organically as in no paid ad spend required. So if you're ready to make your publicity dreams come true in 2021 check out my friend Selena Sue's publicity calendar. Selena is a publicity strategist. And the most common Connected person I have ever met. This calendar has everything you need to get started like 40 plus pages of story ideas, you can pitch to the media and exactly when to pitch them. Strategies for tackling sensitive and timely issues, everything from COVID-19 to Black Lives Matter. And Selena's top three insider secrets for scoring a major media coverage and building an audience of raving fans along the way. So Selena and her team spent more than 40 hours putting this together for you. So you can put yourself out there with confidence and meet the media's needs like a mind reader. Plus, you can use it to map out your social media and newsletter content for the rest of the year. So to get your hands on the Ultimate Guide to publicity in 2021, head to Kate kordsmeier.com, forward slash publicity and grab your copy. Now, it's free, the right kind of media attention can skyrocket your brand and your earning potential fast. So head on over to Kate kordsmeier.com, forward slash publicity to get your calendar now.
What I want to go to now is what you talked about with leveraging this publicity, because I feel like this is so important. And the number one thing I feel like I see people doing when asked like the mistake they're making is after they get press, doing nothing with it. And so to give a couple examples of how we tried to make the most of our publicity, say with that Forbes article, I had seen Amy Porterfield do this. And so I text her when my Forbes article came out and was like, Hey, what did you do to get people to share your Forbes article, because she had, I mean, obviously, her audience is huge, but she had 1000s of people sharing this article around, and she had created this, like, freebie that, okay, if you share this and send us a screenshot of your share, we'll give you access to this, you know, PDF or guide, or whatever it was that she had, and I was like, that is genius. So it's like, you know, tit for tat there, you're going to do something for them, they're gonna do something for you. And so we did something similar like that, as well. And I feel like, it helped a lot to get people just talking about it and excited about it. And and I think there's certain websites where, you know, they, they publish so much content, and so your piece could get buried. But that if you're able to get a lot of traffic to that piece in the first utami, 24, or 4870, or something like that, that they'll push it up on their feet and like the more eyes it gets early on, the more likely it is to be featured, like on the homepage, or, you know, so can you talk about that a little bit?
Lynya Floyd 47:45
Yeah, absolutely. I think, you know, what I'll say is, even if you don't have a huge following that you can kind of do that with, what is really useful to think about is what gets me to click on a link when somebody shares something. And so one of the things that I like to do is to create a little bit of a sense of mystery, right to maybe you tease something that you talk about in the story that gets people to click on it and actually open it up. So you're essentially incentivizing people, right, by increasing their level of curiosity, you know, oh, you know, the best advice that I give on, you know, getting into the media is at, you know, minute 16, you know, on the podcast, so check it out, or something, you know, or, you know, my favorite tip, you know, coming up with great headlines for stories, is number three, in this piece that I wrote, definitely check it out. Or, you know, if you know, anybody who's going through who's really struggling with XYZ right now, you know, please forward this to them. So even if you don't, you know, have like 1000s and 1000s of people that you can rely upon, you can still do things on your own to increase the likelihood of not just people opening that link, instead of just, you know, you know, maybe they right below congratulations or Great job, but actually giving a click. Yeah, also to increase the likelihood of them sharing it with someone else. So you have to see those ideas to try to create that traction.
Kate Kordsmeier 47:45
Yeah, so smart. I love the teaser idea, especially, I think, so smart to do like, my favorite tip was number three, what's your favorite? Like, ask a question? And don't do it as this one and done thing like, yeah, that article came out. And we could have just sent one email to our list or posted on social media once and said, Oh, my gosh, I'm in Forbes, check it out. But instead, now we've incorporated it. And like every month, we're like, how can we use this to our benefit and same thing, not just for Forbes, like anytime we're getting any kind of publicity, it's sharing a few times we all know it takes people at least seven times of seeing something before they take action, so don't be afraid to create Keep telling people Hey, have you have you seen this? Yeah. And we've even done some things to like when you have a really prestigious hit to, like, we've incorporated that into some of our ads that we have running to our evergreen funnels and stuff. So we'll say, we have like the graphic of, I'm trying to think of exactly what we say in it. But something to the effect of Forbes, Forbes featured Kate talking about why women need to be talking about money more, like and then it kind of tied in to something that we were doing that then so we're sending them not to Forbes, we're sending them to my website, but we're using that as like, see that this lady's legit.
Lynya Floyd 50:41
And, you know, this is uh, you know, this works, you know, it's worked for me, I've always told the story about how I wrote a piece for essence, and I'm not a I'm, I'm I can, I will own that I am a gifted writer, I am not a gifted artist. And so I don't, I'm terrible when it comes to graphics. So I just went on Fiverr paid somebody five bucks to create a graphic, I was like, here's a picture of me, right? Because people want to see you. Here's a picture of the cover of the magazine, here's some screen grabs of the story. Here's my logo, can you come up with some options for me? You know, they did it in like 24 hours, I threw it onto LinkedIn. And in addition to getting like 1000s of views, and the likes, right, and the congratulations and like, and the clickers because I shared the link. I also got all these people sliding into my dm saying, Hey, I saw this piece that you wrote, would you like to write something for my outlet? No. And that's the part that you don't see. Right? Because you don't see who's dming me You just see the comments. And the engagement is great, because it increases the likelihood of more people seeing the posts, right? So we want that. But what people didn't know, were all the people who reached out to me as I opened up in my my direct mails, Morrow, wow, okay, great. Email, your email app, even if I don't want to right now know how to contact you. I've got your email address. I've got to pitch you in the future.
Kate Kordsmeier 50:58
So smart, so smart. Okay, so along those lines, I have a feeling that people listening who have never pitched anything before, are going to have a couple questions. So maybe we'll this will be part of our speed round again. Should we expect to be paid if they are the ones writing the story?
Lynya Floyd 52:22
So I think of publicity, as you know, this is free publicity, right? These out this outreach for the media. So essentially, it it will pay for itself. But there shouldn't be that expectation. So there are certain sites that will pay for content. But there are others that that will not, you know, but they will promote your content or their, you know, featuring you on their platform or what have you. And so that is going to be the pay in and of itself. But I've definitely had clients, I had a client that I worked with, on a story idea for Huffington Post personal, and because I was just like, this is amazing. This is exactly the kind of like, personal, like, shocking story that they love having pitch to them. We worked on that she pitched them. And she wrote me back and she said, they just sent me forms, because they're gonna pay me for my essay. And she's like, what's going on? And I said, Yeah, sometimes that's a really that's think of that as the cherry on top. Yeah. And when that happens, I encourage people to like, obviously, you can do whatever you want with the funds, but I do encourage people to use that money to like, help promote your story, right? Yeah, why not? Maybe you want to get a paid ad so that people you know, more people see that or something like something like that. But you know, when it happens, just make the most of that and just think of it as the cherry on top, but don't have that expectation, because just being featured on a platform is invaluable. I mean, it's it's that it's so invaluable. It's absolutely amazing to have that media referral, it's incredible.
Kate Kordsmeier 53:48
And along those same lines, when you're pitching, if you're an entrepreneur and you're like, Okay, I've got a story idea for such and such magazine, you're pitching it, are you pitching it as I want to write this story for you, or I'm pitching you as like, I'm a guest expert that you could interview for this story?
Lynya Floyd 54:06
I encourage people to pitch themselves as the writer or the content creator. And within the pitch, you could say something like I'm also happy to be interviewed or quoted if you have any upcoming stories on you know, x, y, z topics.
Kate Kordsmeier 54:22
Okay, smart. I like that. Good. Let's see what did we not cover?
Lynya Floyd 54:27
I know we covered so many good things, so many good things!
Kate Kordsmeier 54:31
Okay, here's a good question that I think people are going to want to know how do you find the right media contact to pitch So okay, I want to be informed who at Forbes Am I supposed to pitch?
Lynya Floyd 54:41
So this is the part where it's time to do some homework, right? And I know that pitching can take time. I'm not going to pretend that Oh, just do it. 15 minutes and you're done. Well, ah, you know, this is a time investment. But what isn't a time investment you know, when it comes to the things that we do for our business. as entrepreneurs, and so there's some digging that you're going to have to do. And I would label it as research, right? Setting aside time for research, when it comes to pitching is going to give you a tremendous return on investment. I cannot tell you the number of times that, for example, I was working at family circle, and somebody would pitch me a story that, you know, they said, Oh, this would be perfect for you. Because it's a great idea that's going to be perfect for moms of newborns. And I'm thinking Family Circle focuses on moms of tweens and teens. So that person doesn't know my outlet, and they've just wasted a minute of my time today with their pitch. So doing the research on on outlets that you were interested in appearing in is absolutely essential know who their demographics are, know what their verticals are, what are the different sections that they have of that magazine, or website? And where would you fit in? Which one of those would you fit into? Alright, and that's not just research for you, understanding what kinds of topics they've covered there, and what might be of interest to this individual. But as you narrow that down, then you're going to figure out, oh, I'm looking for somebody who's the finance editor at this outlet, or, oh, I'm looking for someone who's the parenting editor at this outlet, or, oh, I'm looking for somebody who is a, you know, health and wellness, you know, Director at this outlet. So that's what's going to really help you figure out who should you be reaching out to. And a lot of this information you can find online, you know, there's a lot of this information is just around about poking around and doing some Google searches, I was helping a client who wanted to do some, like local TV appearances. And so I was doing some searches, a lot of these people's email addresses are right there on the websites, or you reach out to so set aside some time, maybe you know, you decide, okay, I'm going to spend every Monday from nine to 10, I'm going to work on publicity. So that's your chunk of time to investigate these different sites and look for the individuals that you know, are managing the verticals that you're interested in to look for information about how to you know, what's that person's email address? One of my favorite places, and I know that these are like, I feel like these are the what do they call it like the redheaded stepchildren of social media? Kind of but like LinkedIn and Twitter are great places to find people with? Yeah, great place to find on Twitter, people are just giving away their email address got a lead? Here I am.
Kate Kordsmeier 57:38
Yeah, and I think the key thing is never pitch the black hole email addresses that are like email@example.com, that's not going to go anywhere. Take some time to do your research, figure out who that specific editor is. And I mean, you can, it's going to be a little bit of a guest too. There's some times where it's like, oh, the beauty editor is going to handle a beauty pitch. But sometimes it's like, well, the entire magazine is beauty. So I don't know who handles this. But you know, you can do some digging, and it never hurts to just try and then they'll likely if it's a good idea, they'll likely forward you on to the appropriate person.
Lynya Floyd 58:16
That's what I tell people. I've definitely gotten misdirected pitches. Listen, if you if I work at family circle and you're pitching, you've made a mistake, and you're pitching Redbook and you're reaching out to me, then I'm not forwarding that along. But if you've just made a mistake, and this is a more beauty oriented idea, but I'm the health editor, you thought maybe it might go for me. If I read it on it, I think well, this is good. Yeah, I'm gonna pass it along to the beauty editor.
Kate Kordsmeier 58:43
Right. And I mean, there's some things to that, you know, it doesn't take a ton of detective work, but you can say okay, I know that every Conde Nast magazine uses the format first initial underscore last name at Conde Nast calm. I don't know if that's real. So I'm just using a fake example. So then you figure out the editor, maybe their email address isn't shared, but you know, okay, it's gonna be L underscore Floyd at Conde nast.com. And you can try it that way. I've had a lot of success just figuring out the name by looking at the masthead and then figuring out their email format and doing it that way. Okay, the last thing I want to touch on is what you just mentioned about like carving out time for this. I think this is something that I can certainly relate to as well. Because even knowing like what I need to do and how to do it, all the stuff just like for When am I going to do it? And I've thought about Oh, should I hire somebody? Does it make me look more legit to have somebody like a publicist pitching me is it? Is it better to build relationships personally, and I should pitch myself? If so when am I going to make time for this and all the other millions of things I'm trying to do so any advice for how people can really Make this a priority and actually get it done.
Lynya Floyd 59:27
Yeah, absolutely. So in terms of, you know, the work that I do with Selena Soo, we cover, you know, the whole spectrum. But what I would tell the people is, there's a lot of value in all aspects of the spectrum, so your time crunched, if it's just not going to happen, you need a done for you service, then that's what you need to do. It's not inexpensive, right? But that is what you need to do to move the needle. But if you do have the time and can carve it out, then we have all these programs that show you how to do it for yourself. And that can be really empowering, nobody knows your message, you know better than you do. And you're able to create these relationships on your own. And you have that knowledge that you can take with you forever and ever. And so one of the things that I do encourage people to do, and they're doing it on their own is to figure out like, you have to put it into your calendar, like so many other things, you have to just put it into your calendar. But the beauty of what I share with people is that even if you only have like 15 minutes a day, but say, to work on publicity, there are still things that you can do, you can spend 15 minutes looking for someone's email address, you can minutes researching a vertical and figuring out, okay, you know, where, you know, what other stories that they've done on this? And, you know, what happened? They said, you know, what can I bring to the table, if I'm going to pitch them, right, you can spend 15 minutes, you know, just kind of like googling different blogs, or, you know, figuring out, you know, where are some other places where I might want to appear making my list of publications that I would like to reach out to so no matter how much time you have, there are things that you can do, you know, I there's, there's like one webinar that I do, where I basically give people like, you know, dozens of different things that you can do, given the amount of time that you have, there's something for everyone, but you have to get it onto your calendar, because we're all pulled in so many different directions. It's just really hard to find the time unless we plan to have the time.
Kate Kordsmeier 1:02:03
Yeah, I found some success, I'm doing two things. And it really just depends on like, what kind of energy I'm in during that time. And maybe if anybody listening depends on your personality, you can do what Linnaeus suggested of like 15 minutes a day, or every Monday from nine to 10. That's my time to do this. And what I've done also that's helped is I just have like a batch day, where I just say, like, one day a month, the only thing I'm doing that day is pitching myself to media, coming up with ideas, and then I put it in my calendar. And I get it all done in that one day. And I like that because I love batch working. And just like getting super focused and having your brain only be thinking about kind of one thing at a time. Yeah. But I've also had times where it's like, I don't have one one full day to dedicate to this. So I need to just have like, a couple hours that I can just do this over time. So I think just the main message is make it happen. Put it in your calendar, it's non negotiable. Yes, okay. Lynya. This has been so helpful. I know impacting millions is opening up in a couple of weeks. Obviously, we are proud affiliates and cannot wait for the doors to open and to get our people in. It has been such a powerful program. For me, you do a lot of coaching inside of the program. Anything you want people to know about impacting millions before we head out.
Lynya Floyd 1:03:36
I just can't emphasize enough what an incredible comprehensive program it is, you will absolutely learn everything that you need to know when it comes to pitching yourself for multiple types of media. And you know, you get to chat with me right on the bumpy calls to get specific question answered. So it is soup to nuts, everything that you absolutely need to know. And we have an awesome freebie that we are going that you're going to be able to share, which is the publicity calendar. So that's for everybody who has ever wondered, like, what's my story going to be? Or how do I come up with timely angles or, you know, any of the questions like the stumbling blocks that you might have to pitching yourself? We answer that in that freebie, so it's a real goldmine of information. Such a rich resource, I highly, highly encourage people to get that.
Kate Kordsmeier 1:04:29
Yeah, honestly, I can't believe it's free because it No, I mean, it's so valuable. And it's a publicity calendar for all of 2021 so even if you're listening to this, like maybe you've maybe you just found Success with Soul and now you're going back and it's you know, it's June and you're just finding this episode. You can still get that publicity calendar now and it will help you for the entire rest of the year and it'll help you figure out like, okay, it's you know, Mother's Day is coming up. When do I I need to pitch my ideas around that and and Lynya just is so good at really helping draw out the story within you I know you've helped me so much with that sometimes you know we're just too close to it and it can be hard to to figure out what our story is so between the calendar if you join impacting millions you get on some of those coaching calls with Lynya you'll be golden.
Lynya Floyd 1:05:23
Kate Kordsmeier 1:05:25
Thanks so much for being here. Lynya anywhere that you want to share for people to follow you.
Lynya Floyd 1:05:30
Oh, absolutely. You can well definitely check out Selena's websites SelenaSoo.com, you can find me and Selena on Instagram as well. And definitely check out the calendar. It is an incredible resource.
Kate Kordsmeier 1:05:43
Awesome, thanks, Lynya.
Lynya Floyd 1:05:45
Kate Kordsmeier 1:05:50
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