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Welcome back to Root + Revel’s monthly traffic + income reports! You might remember back in January we published an annual income report for 2017 (hint: I earned over $75,000 blogging in my second year!).
But, as promised, moving forward I’m going to be sharing monthly reports so we can dive deeper into the every day of running a blogging business.
I know this might seem a little crazy to you, but let me explain.
P.S. If this isn’t your first rodeo and you’ve been following allowing with these income reports for a while, you can skip to the next section titled Total Income.
And they’ve inspired me so much, not only to know what’s possible in the world of blogging as a business, but also with their incredible ideas and generosity in sharing their mistakes and successes along the way.
And now, I want to return the favor. I feel like I’m at a point with Root + Revel where I have something valuable to share about making money online, something that I hope will help you learn how to make money doing something you love, something that lights you up every day and makes you excited to get to work, something you’re passionate about, something that impacts others for the better, something you can do from your couch in your jammies or on a beach in the Caribbean or at a desk in a co-working space at whatever dang time you please because YOU’RE YOUR OWN BOSS.
Please know, the goal of these income reports is not to brag or show off or pat myself on the back (though it’s always a good idea to celebrate your own successes, too!). Rather, my goal with these income reports is three-fold:
I’ve been self-employed for nearly a decade at this point, but since I began blogging full-time in January of 2017, my life has exponentially improved.
I’m finally writing the stories that I want to tell, I’m finally helping others to live happier, healthier and more fulfilling lives, and I’m doing it ALL on my own terms.
I’m so proud and happy to report that life is so much better now that I’m truly my own boss and a full-time blogger. I look forward to each and every day–I wake up excited to work, I’m always learning something new and I love the challenge of running your own business, constantly coming up with new ways to monetize and help people, simultaneously.
Alright, enough talk. Let’s take a look at the numbers for April 2018…
Whew! I know that’s a lot to take in. One of the things I hope people will takeaway from these reports is just how much work, energy, thought and heart goes into running a blog. It’s not just as simple as slapping up a few words and an iphone photo and pressing publish.
Before we get into the details, I also wanted to share my traffic totals for April.
Top Ten Traffic Sources
Top 5 Posts on Root + Revel Last Month:
Email List Growth
Note: This screenshot comes from my dashboard in ConvertKit.
Note: RPM stands for Revenue Per Mille, or the revenue earned per 1,000 pageviews. When you look at RPM, you put the focus on optimizing your revenue as efficiently as possible, rather than just getting the most people to your site. For example, a site with 100,000 pageviews and a $1 RPM makes $100, while a site with 20,000 pageviews and a $10 RPM makes $200. This is good news because it means you don’t have to have TONS of traffic to make a great income. In fact, when you niche down and focus on providing as much value as possible to your current audience, you earn more money.
Hourly Rate: I worked on the blog for a total of 82.5 hours in April. With a gross income of $8,276.08, that means I earned roughly $100 per hour, which is my goal.
If you look at my net income instead, my hourly rate drops to about $37/hour, which is very below my goal of $100 per hour. I’d really like to bring this number up so that net, I’m earning $100 per hour. I’m currently reading the 4-Hour Workweek and hoping that I learn some valuable time-saving and prioritizing tips.
What I Focused on This Month
Running a blog is a TON of work and each month I feel like I could fill an entire notebook with “what I focused on” details. But for everyone’s sanity’s sake, I’m going to focus on the three main things I worked on this month:
Goals for May 2018
I just mentioned that my goals for May are essentially the same as they were for April, but other than my course and getting ahead in content, I have a few other things I’ll be focusing on for May:
Featured Question: Every month, I feature one question from a reader in these monthly income reports. Here’s the question from last month:
I am very interested in how you develop and implement your affiliate marketing strategy as you seem to make a good chunk of your income from it. Things like how you find potential affiliates, any email marketing campaign strategies, blog posting strategies that promote affiliate products etc. I have realised that as my blog continues to grow, I would need more that just advertising and want to understand more about strategic affiliate marketing for food bloggers.
Great question, Kim! Improving my affiliate marketing strategy has been a HUGE focus of mine for 2018. In fact, In 2017 I earned an average of $1,005 per month from affiliate marketing. And in 2018, that revenue has jumped to an average of nearly $4,200 per month and growing.
This is not an accident. My goal was to replace a lot of my sponsored content income with affiliate income, which is much more passive and automated. So how have I done this? Well, I’m planning a much more detailed post on my affiliate strategy, but here’s the Cliff Notes:
How do I find potential affiliates? The same way I find sponsors: I look at what brands I’m already using and love and fit with R+R’s natural, non-toxic mission. And then I contact them to see if they have affiliate programs. Sometimes you don’t have to email somebody directly, rather they’ll have a link to join their program right on their website, which makes it super easy.
I hope that helps!
For next month, please leave a comment below if you have a question that you would like me to answer.
Please know, I am keenly aware that I have the flexibility, freedom and finances to work on this blog as my full-time job because of YOU–dear reader, sharer, Pinner, commenter, Liker, customer or silent follower of Root + Revel. Your support and participation in the R+R community reaches beyond just this website. This month, I donated to the Environmental Working Group in your name.
I am so incredibly grateful for you! Thanks for showing up 🙂
Disclaimer: This post includes affiliate links, and I will earn a commission if you purchase through these links. Please note that I’ve linked to these products purely because I recommend them and they are from companies I trust. There is no extra cost to you when you purchase through my links.
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